Thursday, February 12, 2009

The Affiliate Part is Easy - The MARKETING is Where We Get Hung up On

Finding stuff to market online is easy... if only the marketing were as simple as finding the products!

Like for instance, I'll go browsing thru the Clickbank marketplace and find a variety of things that I would love to talk about and then I spend several hours trying to find the keywords needed to penetrate enough so that someone can find me on the vast land of the web...

Keyword research is the most important ingredient of Internet Marketing in my opinion.

Me favorite tool is still the keyword sandbox at - it's free and fun to play in. And it is almost like digging for a treasure. As you dig deeper and deeper to get to a good long tailed keyword phrase, it is like gold when you find it. :)
You are searching for keywords related to dancing and you find that there are 35,000 searches for salsa dancing versus tango dancing which has only 18,000... so you enter salsa dancing into the search box and now you have a whole string of related 'long tailed keyword phrases' specific to salsa dancing that you can use for weeks to write articles, blog posts, and build Squidoo lenses on.
(and Clickbank has a few really cool products to promote regarding dancing :)

But, yes, the marketing is where most people give up in any kind of work at home stuff - because no matter what you do - whether it is a home based business, network marketing, mlm, affiliate marketing.... whatever it is that we decide to get involved in to make some moolah from home - it is ALL about Marketing... and then more marketing...

That is why most successful internet marketers are involved with or use some sort of Internet Marketing program to help them with the marketing part.

I know I probably sound like a broken record but I am very much partial to the One Week Marketing Plan as that is what I finally ended up getting to help me get over the hump of the frustrating zeros in my Clickbank account.

That is where I learned how to put together a successful campaign where people actually FIND my stuff thru surfing the net without me having to PAY for advertising.

It is also where I learned how to search for the right keyword phrases.

I still have much to learn but at least I have DIRECTION now instead of

floundering all over the net!

Until next time - off to get more coffee!


Tuesday, February 10, 2009

Wait... Look at the Mouse...

Now look at YOUR finger on the mouse.... ready to hit the back button... exit.... go back to where you were before you landed here...:)

Remember .... that is EXACTLY what YOUR readers are doing with YOUR articles, websites, blogs, whatever you are using to catch their attention.

If you can't get their attention with the first several phrases - and they hit the back button before they get past the first sentence - all the rest of the article was a waste of time.

And I don't know about you, but I HATE the thought of writing for nothing!

I am not one of those people that can sit down at any given time and rattle off an article in five minutes.

Nope, mine comes in spurts - and when I am in the 'mood' it all comes easy, but most other times it is work with a capital W.

And here is something else that is interesting....

95% of folks that are trying to make a go at making money ffrom home are trying to promote work at home stuff.... while at least 75% of the folks cruising the net are not even looking for work at home stuff....

I rarely set up campaigns on work at home things. There are waaay too many really cool products on Clickbank to promote that are loads easier and actually have pretty cool commissions to waste my time campaigning about working at home!

(most of my traffic to my work at home blogs and sites come from forums...because I am sadly addicted to work at home forums)

And I admit that I am hopelessly in love with and partial to the One Week Marketing Plan as when I found it I had been floundering around trying to write articles, set up Squidoo lenses , blogging , and although I was doing all the right things, nothing was happening....

All I was missing was a CLEAR plan of action to tie it all together and I found it with the OWMP.... Jennifer's program may not be your lifesaver, but if you are struggling and nothing is coming together for you here are a few tips....

1) you may be in the wrong niche

2) you may need a clear plan of action :)

Happy Marketing... I'll see you on the net. :)